Earthquake professionals, business and community leaders, emergency
managers, and others joined together in 2007 to organize Dare to Prepare, a
year-long earthquake readiness campaign to raise earthquake awareness and
encourage earthquake readiness in Southern California. The campaign is
supported with funding from federal, state, and local partners.
Acknowledging that "Shift Happens," the main message of the Dare to Prepare
campaign is that if you "Secure Your Space" you can protect yourself, your
family, and your property. Secure your space by strapping top-heavy furniture
and appliances to walls, adding latches to kitchen cabinets, and securing TVs
and other heavy objects that can topple and cause serious injuries. Homes and
other buildings should be retrofitted if necessary. These and other actions
will decrease your risk of damage or injury, and reduce your need for community
resources after the next earthquake.
2007 was the 150th anniversary of the last great San Andreas earthquake in
Southern California, a magnitude 7.9 earthquake that shook the entire region.
Prominent scientists are nervous about the potential for another great earthquake
on the San Andreas fault. Their concern is shared by emergency managers and
others, who all fear major loss of life and property unless we each take action
now to be ready. Hurricane Katrina showed the results of failing to be ready for
a regional catastrophe and what can happen when a megadisaster pushes society to
the breaking point.
Components of the year-long Dare to Prepare campaign included:
- www.daretoprepare.org: website with
instructions for how to Secure Your Space;
- First Friday Focus: distribution of topical campaign materials
(prior to the first Friday of each month, April through December) for use by
Alliance partners, the news media, and others;
- Movers and Shakers: leadership group of prominent Southern California
elected officials, business and community leaders, and others;
- Local activities: public events throughout the region (presentations,
preparedness fairs, etc.), including demonstrations of Big Shaker, a large
portable earthquake simulator;
- Media campaign: television, radio, and print advertising, PSAs, on-air
- Putting Down Roots in Earthquake Country: distribution of millions of
copies of this comprehensive earthquake science and preparedness handbook;
- Great Southern California Shakeout, a regional public earthquake
exercise planned for 2008;
- Additional elements and activities to be added throughout the year...
The Earthquake Country Alliance is a public-private partnership of leading
earthquake professionals, emergency managers, government officials, business and
community leaders, and others, led by Dr. Lucy Jones (United States Geological
Survey), Ellis Stanley (City of Los Angeles Emergency Preparedness Department)
and Prof. Tom Jordan (Southern California Earthquake Center, USC). Partners
include the Southern California Association of Governments, the County of Los
Angeles, California Geological Survey, Caltech, UCLA, FEMA, California Office
of Emergency Services, California Earthquake Authority, American Red Cross,
and many others.
We are all in this together! The Dare to Prepare campaign brings the
southern California community together to "talk about our faults" so we can be
ready before future earthquakes. For more information on how to participate,
visit www.daretoprepare.org or call 213-740-1560.